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The digital advertising landscape is regularly plagued by fraudulent activities that mislead both advertisers and publishers. This article delves into the complex world of ad fraud, offering a comparative analysis of prevalent tactics employed by perpetrators and outlining effective countermeasures to mitigate these threats. We will examine various
Real-time bidding the auction system|auctioning) is a programmatic advertising technique that empowers advertisers to competing for ad space. In this dynamic process, multiple advertisers concurrently place bids on ad inventory as users browse websites or apps. The highest bidder wins the auction, ensuring that their campaign is displayed to a rele
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